Kuala Lumpur, 12 May 2009: National deposit insurer, Perbadanan Insurans Deposit Malaysia (PIDM), today launched its latest public awareness campaign with the unveiling of its new advertisements for this year.
Coming in the wake of PIDM’s revamped website (www.pidm.gov.my) and a new information brochure released earlier this year, today’s launch is a major part of PIDM’s ongoing initiatives to enhance public understanding about deposit insurance.
“We have chosen to launch our new advertisements today in conjunction with the International Deposit Insurance Week (11-15 May), which is an initiative by the International Association of Deposit Insurers to promote awareness activities by its member deposit insurers around the world,” said S. Loganathan, General Manager of Communications and Public Affairs of PIDM.
“Deposit insurance exists for the benefit of all depositors. Our multi-year integrated communications plan sets out various awareness initiatives which aims to enhance public understanding of deposit insurance and our role in promoting confidence and financial system stability. In this regard, PIDM takes a multi-lingual approach in our communication with the general public so that the public understands the benefits of deposit insurance protection in a language of their choice,” he told a media briefing today.
In line with this approach, PIDM’s advertisements and communications channels are available in various languages. PIDM’s website is available in Bahasa Malaysia, English, Chinese and Tamil, while the public information brochures entitled “Your Deposits Are Protected” are available in these four languages as well as in two additional languages – Iban and Kadazandusun, for depositors in Sarawak and Sabah.
“PIDM has carried out advertising in various media (print, broadcast and electronic) since it is an effective tool to communicate information about deposit insurance protection to the general public. Our advertising strategy is revised and enhanced annually based on findings of our annual nationwide consumer survey and changes in the environment,” Loganathan remarked.
“Our website and brochures were launched during our first year of operations and were designed to introduce the Malaysian public to the features of the deposit insurance system, which was a relatively new concept in Malaysia at that time. PIDM is also one of the few agencies to maintain a website in four main languages and distribute brochures in six languages. We have continued with this approach of having multiple languages available to the public with the revamped website and new brochure,” added Loganathan.
PIDM’s website is a one-stop centre for the public to find out everything they need to know about deposit insurance and the role that PIDM plays in promoting public confidence in the stability of the financial system. The public can also download PIDM’s brochures and publications, including PIDM’s Corporate Plans and Annual Reports, as well as its advertisements from the website. PIDM has also introduced a new section, “PIDM’s Governance”, which contains PIDM’s internal governance codes and compliance reports developed in line with its objective to be a well governed and well managed organisation.
“We have also redesigned the look and content of the website to enhance its user-friendliness, strengthen the branding of PIDM and present the messages in a direct, simple and clear manner. Similarly, the information brochures explain the key features of deposit insurance and how it benefits depositors in plain layman terms,“ said Loganathan.
PIDM’s new advertisements, revamped website and new brochure content take into account the Government Deposit Guarantee announcement made in October 2008. Under this Guarantee, all ringgit and foreign currency deposits with commercial banks, Islamic banks, investment banks, international Islamic banks and deposit-taking development financial institutions regulated by Bank Negara Malaysia are fully guaranteed by the Government through PIDM until 31 December 2010.
The new information brochures are available at all member banks and guaranteed financial institutions’ branches. The public is encouraged to ask for a copy of the information brochure at their bank branch and visit PIDM’s revamped website at www.pidm.gov.my for comprehensive information about deposit insurance and PIDM. PIDM can also be contacted by calling toll free 1-800-88-1266 or emailing info@pidm.gov.my.
For more information about this press release, kindly contact:
S.Loganathan, General Manager, Communications and Public Affairs Division
(Tel: 03-2173 7455; Email: loga@pidm.gov.my)
Sarina Ariffin, Manager, Communications and Public Affairs Division
(Tel: 03-2173 7457; Email: sarina@pidm.gov.my)
ABOUT PIDM
PIDM administers the statutory deposit insurance system in Malaysia that provides protection – automatically – on all ringgit and foreign currency deposits with commercial banks, Islamic banks, investment banks, international Islamic banks and deposit-taking development financial institutions regulated by Bank Negara Malaysia.
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