PIDM clinched a silver for the Excellence in Government Sector Marketing and a bronze for Excellence in Marketing Communications / Public Relations categories respectively. In addition, PIDM was also a finalist in the Excellence in TV / Video Marketing category.
The winning campaign was developed in collaboration with Malaysia’s foremost cartoonist, Datuk Mohammad Nor Khalid, popularly known as Lat. Lat’s trademark black-and-white drawings have brilliant storytelling ability that brings to life complex messages, which cuts across all races and demographics, hence enabling better engagement with the target audiences.
The Marketing Excellence Awards is Malaysia’s main event recognising excellence across the marketing communications services industry and is organised by the Advertising + Marketing Malaysia magazine.
PIDM protects your deposits in the bank as well as your takaful and insurance benefits in the unlikely event of a failure of a member bank or a takaful operator / insurance company.