Kuala Lumpur, 17 February 2014: Perbadanan Insurans Deposit Malaysia (PIDM) recently awarded the top prizes for its PIDM MoneySmart Campus Challenge 2013 Best Video and Best Song categories. The Best Video Category was won by Wan Ismail Naqiuddin Bin Hasbi from Akademi Seni Budaya dan Warisan Kebangsaan while the Best Song Category was awarded to Adreena Putri Binti Azhar from Universiti Malaya in the competition organised as part of PIDM’s nationwide education programme in collaboration with the Ministry of Education (MOE).
“PIDM has been conducting the PIDM MoneySmart education programme since 2010 to promote financial awareness and literacy among students in secondary schools and institutions of higher learning through briefings, road shows and competitions. However, this is the first time we are adopting a creative-based competition for students of institutions of higher learning,” said Puan Rozita Ahmad, General Manager, Communications and Public Affairs, PIDM.
She pointed out that to date the education programme has directly benefitted about 500,000 students and 3,000 teachers from 1,500 schools and 150 institutions of higher learning.
The Best Video Category winner produced an outstanding video entitled “Joli-Joli” in line with the theme of financially savvy habits and practices. Winning RM5,000 in cash prize, the short movie accurately portrayed the importance of making sensible financial choices and impressed the judges with its originality and creativity.
As for the Best Song Category, the winner was awarded RM3,000 in cash prize. Her composition and rendition of the original song entitled “Masa Depan Kita” had a simple yet modern and catchy tune with financial prudence and values embedded in its lyrics.
“We believe that financial education is more effective when presented in the form of edutainment, songs or videos. Fun and creative elements get the message across to the younger generation faster as it is well-received compared to conventional approaches. It also provides students with the opportunity to showcase their musical talents and multimedia skills,” added Puan Rozita.
The Campus Challenge, which was carried out from 7 June to 30 November 2013, saw 27 submissions for the Best Video Category and 20 submissions for the Best Song Category from both public and private institutions of higher learning. It was promoted through the PIDM MoneySmart Facebook page and briefings held at higher learning institutions nationwide.
The top three winners for each category received their prizes in Kuala Lumpur on 13 February 2014 at the PIDM MoneySmart Campus Challenge 2013 Prize-Giving Ceremony officiated by Puan Rozita and Encik Md Ali Bin Mohamad, Assistant Director, Student Affairs and Development, Ministry of Higher Education Malaysia.
Apart from the top prize, second place for the video category was awarded to Siti Ruqaiyah Binti Hj. Hashim earning her a cash prize of RM3,000 while third place went to Shahrin Bin Zainurin, winning RM2,000 cash prize. For the best song category, second place went to Nurul Fasihah Binti Mansorodin with RM2,000 cash prize while Mohd Shahrul Hakimi Bin Mohamad Amin took third placing with a cash prize of RM1,000. There were 10 consolation prizes for each category. The consolation prizes for the video and song category were RM1,000 and RM500 each, respectively.
Other than Facebook voting, entries were evaluated based on accuracy and relevance of the content to the theme, originality, creativity and variety of ideas, techniques used, overall quality and impact.
Besides the Campus Challenge, during 2013 PIDM also conducted the PIDM MoneySmart School Challenge and Photography Competition for secondary school students, as well as the PIDM MoneySmart Online Game for both secondary and tertiary students through the PIDM Project MoneySmart Facebook page.
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Rozita Ahmad, General Manager, Communications and Public Affairs Division
(Tel: 03-2173 7455; Email: email@example.com)
Juli Murshidah, Manager, Communications and Public Affairs Division
(Tel: 03-2173 7465; Email: firstname.lastname@example.org)
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PIDM protects your deposits in the bank as well as your takaful and insurance benefits in the unlikely event of a failure of a member bank or a takaful operator / insurance company.